You are looking in the quarterly stories. Revenue projections are solid. Your revenue workforce is firing on all cylinders. The market is ripe for disruption. Then, the CIO walks in.   You question, "How immediately can we launch a different, personalized buyer loyalty application? Our competitors are getting floor."   https://mylesrhuhs.targetblogs.com/39960754/your-most-significant-competitive-edge-is-hiding-within-your-server-room