OTT: Over-the-top refers to devices or services used to stream digital content to a TV or similar device. Conversion tracking is used to report on a campaign’s performance and is used with the cost-vermittels action (CPA) model, whereby publishers and affiliate marketers receive payment after a conversion has been reported. https://daltonhudij.snack-blog.com/28053413/die-besten-side-of-in-app-werbung