An auction-based system for buying/selling ad impressions Per mezzo di real-time, where advertisers bid on ad impressions in milliseconds Downward Pressure on Prices: While RTB increases competition, it could also drive down ad prices Per the long run paio to its focus on real-time, individual impressions. RTB offers granular targeting https://emilianoqgwky.targetblogs.com/28609512/tutto-ciò-che-riguarda-gestione-degli-annunci